Industrial office design: Holloway Li's creative redesign for Broadwick Live
by @industrialkonzept Team
Holloway Li has implemented an innovative design project for the renowned live entertainment company Broadwick Live in the UK. The project transforms a 743 square meter office complex into a flexible workspace that seamlessly transforms from an office during the day to an event venue at night. Inspired by the rebellious aesthetic of raw, post-industrial club spaces, the design concept combines traditional layouts with modern elements such as concrete structures, textured plaster and matte black accents, complemented by bright red pipe systems.
Concrete walls and matt black interventions harmonize with bright red pipes - All images by Nicholas Worley
A sculptural staircase in a minimalist space
Open-plan office in a raw, industrial design
The design reflects the dynamic, event-focused nature of Broadwick Live by providing versatile work and meeting spaces with varying levels of privacy to encourage collaboration and spontaneous encounters. Holloway Li has incorporated living room-like spaces and open desk landscapes that meet the needs of a new generation of workers.
The minimalist design of the building envelope, characteristic of Broadwick's clubrooms, includes textured plaster and double-height, cast-in-situ concrete walls that frame the main atrium. Exposed ventilation ducts wrapped in silver foil and red piping add visual depth to the minimalist base.
The design team recreated Broadwick Live's club spaces using an all-black material palette to create tension through the texture of certain sculptural elements. In the room, matt black, strategically placed design elements act as dramatic eye-catchers. A new, stunning black steel staircase is at the center of the design as a tribute to the industrial aesthetic. The material consistency is ensured by rough, micro-cemented concrete.
On the ground floor, a sculptural microcement reception table welcomes guests, while the upper levels feature a monolithic 6-meter-long communal table that serves as a co-working area and communal dining area. The kitchen, designed as a “studio”, functions as a utilitarian social space made of black microcement, covered in matt Valchromat.
All photos by Nicholas Worley