Industrial office design: Holloway Li's creative redesign for Broadwick Live

Holloway Li has completed an innovative design project for renowned live entertainment company Broadwick Live in the UK. The project transforms a 743 square meter office complex into a flexible workspace that seamlessly transforms from an office by day to an event venue by night. Inspired by the rebellious aesthetic of raw, post-industrial club spaces, the design concept combines traditional room layouts with modern elements such as concrete structures, textured plaster and matt black accents, complemented by bright red pipe systems.

Concrete walls and matt black interventions harmonize with bright red piping - All images by Nicholas Worley

A sculptural staircase in a minimalist space

Open plan office in a raw, industrial design

The design reflects the dynamic, event-oriented nature of Broadwick Live, providing versatile work and meeting areas with varying levels of privacy to encourage collaboration and spontaneous meetings. Holloway Li has incorporated living room-style areas and open desk landscapes to meet the needs of a new generation of workers.

The minimalist design of the building envelope, characteristic of Broadwick's club spaces, includes textured render and double-height, in-situ cast concrete walls framing the main atrium. Exposed ventilation ducts, wrapped in silver foil, and red pipework add visual depth to the minimalist base.

The design team recreated Broadwick Live's club spaces through an all-black material palette to create tension through the texture of certain sculptural elements. Within the space, matte black, strategically placed design elements act as dramatic focal points. A new, impressive black steel staircase is at the center of the design as a tribute to industrial aesthetics. Material consistency is provided by rough, micro-cemented concrete.

On the first floor, a sculptural micro-cement reception table welcomes guests, while the upper levels offer a monolithic, 6-meter-long communal table that serves as a co-working area and communal dining space. The kitchen, designed as an 'atelier', functions as a utilitarian social space in black microcement wrapped in matt Valchromat.

All photos by Nicholas Worley