Saint Laurent's architectural masterpiece: the new flagship store in Paris

Paris, the city of fashion and culture, is now one attraction richer: Saint Laurent's newest and largest flagship store has opened its doors on the glamorous Avenue des Champs-Élysées. This place is not just a retail store, but a statement that embodies the vision of Yves Saint Laurent, a pioneer in the fashion world.

A place where history meets modernity

The building, a historical landmark, harmonizes with the innovative spirit of Anthony Vaccarello, the creative director of Saint Laurent. The façade, an example of classic Haussmannian architecture, forms an impressive contrast to the modern interior of the store. This contrast reflects the store's ambition to combine tradition with contemporary aesthetics.

Vaccarello's vision: a tribute to Yves Saint Laurent

Vaccarello, known for his ability to push creative boundaries, has created a space that takes up and realizes Yves Saint Laurent's desire to be present on the Champs-Élysées. "It was a long-cherished dream of Yves Saint Laurent to immortalize his name here," says Vaccarello. This dream has now been realized in a symbiosis of past and future.

An interior that fuses art and fashion

The four-storey interior of the flagship store is a stage for a unique combination of raw and refined elements. Marble shelves meet concrete walls, while glowing light panels illuminate the minimalist floors. Each floor offers a world of its own, from the impressive VIP suite with its striking circular mirror to the carefully arranged ready-to-wear collections.

The two-storey foyer is home to a spectacular work of art: a neon light sculpture by renowned artist Cerith Wyn Evans, created especially for this location. It underlines Saint Laurent's connection to contemporary art.

A retreat in the city: the private garden

The store not only offers shopping experiences, but also a peaceful, private garden that provides an oasis in the midst of the urban hustle and bustle. This is complemented by carefully selected pieces of furniture by designer Donald Judd, which lend the space an additional dimension of exclusivity.

The Saint Laurents flagship store at 123 Avenue des Champs-Élysées is another example of how fashion, design and architecture can be brought into harmony. For those interested, the store offers not only a shopping experience, but also a cultural journey of discovery.

Photos: Saint Laurent