Tesla presents futuristic cat house inspired by Cybertruck aesthetics in China

In a playful departure from their usual ventures, Tesla recently introduced an innovative offering to the Chinese market - a flat cat house made from corrugated cardboard. The striking lines of their electric pickup truck, the Cybertruck, served as inspiration for this edgy cat home and is causing quite a stir.

The concept behind this unconventional creation stems from the shape of the Cybertruck. Tesla's Chinese website describes the design as "influenced by the futuristic shape of the Cybertruck" and emphasizes that the semi-open cat house aims to cater to the natural instincts and daily routines of cats.

Tesla's Cybertruck cat house is made of corrugated cardboard

As part of the interactive experience, customers have to assemble the cat house themselves by putting together thickened, moisture-resistant cardboard panels to create both the frame and an integrated scratching platform at the core. It's worth noting that the house can withstand up to 7.5 kilograms of weight.

From controversial to iconic: the Cybertruck as a design template

This avant-garde design pays tribute to one of Tesla's most iconic, but also most polarizing creations - the Cybertruck. Unveiled in November 2019, the Cybertruck impresses with its striking appearance, which combines elements of a pickup truck with the sleek contours of a stealth fighter jet. The bulletproof outer skin triggered a variety of reactions on the internet, ranging from "absurd" to praise for the bold design.

My cat likes it pic.twitter.com/WwxUInxsrq

- 高清无码 (@belloyr) August 4, 2023

Lifestyle collection for the young Chinese target group

The Cybertruck cat house joins the multitude of products under Tesla Life - a collection designed for the Chinese market that includes lifestyle items such as drinkware, outdoor sports accessories, pet products and apparel. Alongside these releases, a skateboard, drip coffee maker and frisbee have also made their debut - resonating particularly with China's young consumers, a demographic that aligns seamlessly with Tesla's brand identity in the region.

With an average age of around 30 for Tesla drivers in China, the brand has managed to capture the hearts of recent graduates. In 2021, a survey by automotive think tank Yiche revealed a remarkable 95 percent approval rate among consumers who had graduated within five years of graduation, cementing its popularity.

Tesla's foray into unconventional merchandising products is not new. The company caused a stir in 2020 with its own branded tequila, an idea originally proposed by Elon Musk as an April Fool's joke. The lightning-shaped bottle quickly became a symbol of the brand's wit and ingenuity. Additionally, limited edition sipping glasses featuring the distinctive shape of the Tesla Tequila bottle, complete with angular contours and engraved logo, were also introduced.

Photos: Tesla