Saint Laurent's Architectural Masterpiece: The New Flagship Store in Paris
by @industrialkonzept Team
Paris, the city of fashion and culture, is now home to a new attraction: Saint Laurent's latest and largest flagship store has opened its doors on the glamorous Avenue des Champs-Élysées. This place is not just a retail store, but a statement embodying the vision of Yves Saint Laurent, a pioneer in the fashion world.
A Place Where History Meets Modernity
The building, a historic landmark, harmonizes with the innovative spirit of Anthony Vaccarello, the creative director of Saint Laurent. The façade, an example of classic Haussmann architecture, forms an impressive contrast to the store's modern interior. This contrast reflects the house's ambition to blend tradition with contemporary aesthetics.
Vaccarello's Vision: A Tribute to Yves Saint Laurent
Vaccarello, known for his ability to push creative boundaries, has created a space that embraces and realizes Yves Saint Laurent's desire to be present on the Champs-Élysées. "It was a long-held dream of Yves Saint Laurent to immortalize his name here," says Vaccarello. This dream has now been realized in a symbiosis of past and future.
An Interior That Fuses Art and Fashion
The four-story interior of the flagship store is a stage for a unique combination of raw and refined elements. Marble shelves meet concrete walls, while luminous light panels illuminate the minimalist floors. Each floor offers its own world, from the impressive VIP suite with its striking circular mirror to the carefully arranged ready-to-wear collections.
The double-story foyer houses a spectacular artwork: A neon light sculpture by the renowned artist Cerith Wyn Evans, created specifically for this location. It underscores Saint Laurent's connection to contemporary art.
A Retreat in the City: The Private Garden
The store offers not just shopping experiences, but also a tranquil, private garden, an oasis amidst the urban hustle and bustle. This is complemented by carefully selected furniture pieces by designer Donald Judd, adding an extra dimension of exclusivity to the space.
The Saint Laurent flagship store at Avenue des Champs-Élysées 123 is another example of how fashion, design, and architecture can be harmoniously integrated. For those interested, the store offers not just a shopping experience, but also a cultural journey of discovery.
Photos: Saint Laurent