Marcel Breuer and Carlo Scarpa inspire Marsèll's new flagship store in Milan

In the heart of the fashionable "Quadrilatero della Moda" in Milan, Marsèll, a renowned Italian brand for high-quality shoes and accessories, recently opened its first flagship store. The store at Via della Spiga 42 is a prime example of Italian craftsmanship and design.

In close collaboration with the Berlin-based design studio Lotto Studio, a space was created within eight months that ideally showcases Marsèll's identity and range in an open, modern yet dignified ambience.

About the concept

The design concept of the project aimed to create a unique space where the modular environments inspired by the rigorous architecture of Marcel Breuer, a leading exponent of the Bauhaus movement, meet the contemplative atmospheres of Carlo Scarpa, one of the most important designers and architects of the 20th century.

Marco Cima, creative director and founder of Marsèll, describes the store as an embodiment of the Marsèll house, "a place where everything that makes up Marsèll merges into a perfect whole." On 400 square meters, spread over two levels, visitors are introduced to the world of Marsèll. The men's and women's collections are presented on the first floor, complemented by a gallery space for collaborations and site-specific art projects. The basement serves as a multifunctional space for the Marsèll Gomme collection and as a forum for events of all kinds.

An architectural highlight is the spacious staircase with a beechwood bookcase, which is designed as a work of art and connects the floors. The ability to divide the space modularly using a flexible curtain system reflects the dynamic and ever-changing nature of the brand.

The interior design of the store is characterized by a contrast of materials and elements. Travertine and walnut wood define the men's and women's areas, while stainless steel, glass and leather harmonize with Marsèll's colors and textures. The walls, made of a special cement-pebble mix, create a flexible and contemporary interior environment, ideal for showcasing artists and creative works.

The design of the store reflects Marsèll's shapes and surfaces, carefully balancing the elements to create a timeless space that corresponds with the 20 years of history and overall philosophy of the brand and its products.

"This is a significant moment," adds Marco Cima. "For the first time, we are entering into direct dialog with the people who are interested in our work." Since its foundation in 2001 near Venice, Marsèll has established itself as more than just a brand - it is an ongoing project that explores new forms of expression by mixing modernity with tradition and constantly trying out new, innovative production techniques.

Marsèll is present in around 200 stores worldwide, 35% of which are in Europe, 25% in North America and 40% in other parts of the world, and continues on its path of constant reinvention and development.

Photos: DSL, Alessandro Saletta